Largest online retailer in Romania has EUR 100 mln for investments this year


eMAG, the largest online retailer in Romania, with operations in Hungary, Bulgaria and Poland, has a EUR 100 million investment budget for this year, said the eMAG CEO Iulian Stanciu, reports Ziarul Financiar.

The money will be allocated for several projects, including for increasing the automation degree of eMAG’s warehouse located near Bucharest.

The company will reduce the number of parcels. The products are currently sent separately if a customer orders more products in order to speed up the packaging process. Once the warehouse’s automation degree increases, eMAG will be able to send more products in the same parcel.

The retailer needs to bring some of the warehouse’s employees from up to 100 kilometers away, said Stanciu. This could be related to Romania’s current labor crisis.

The state should help Romanian companies launch abroad, including those with a mixed ownership.

eMAG is owned by the South-African investment fund Naspers whereas Stanciu is the minority shareholder.